Paul Frank Industries (PFI) began in 1995 and today, is one of the most visible product lines in the world. Specialising in uniquely designed T-shirts, pyjamas, accessories and home furnishings, PFI collections are available at top retailers and their products have appeared in numerous movies and TV shows. Inspired by music, art and entertainment, the Paul Frank artists have designed items as varied as guitar straps for The White Stripes.