MoMA by the numbers: 100,000 members. 2 million visitors to the museum annually. 6 million visitors to the website annually. Additional visitors to its downtown NYC store, as well as its new store in Japan (opened Oct 2008). Brand advantages: Tap into MoMA's collections as examples to educate and inspire. Tap into MoMA's curatorial and educational resources to develop original themes and content. Tap into artist and designer resources associated with the Museum. Opportunity to develop unique and innovative product design under MoMA brand. MoMA Design Stores, Internet stores & catalog provides a successful & high profile retail arm to sell & promote product worldwide. Consistent editorial coverage for MoMA stores, exhibitions and educational programs. MoMA modern kids Mission: To encourage creativity and self-expression in every child. Inspired by the collections and educational programs of The Museum of Modern Art, the MMK brand intends to spark a greater appreciation of modern and contemporary art and design. Drawing on children's natural curiosity, it seeks to encourage creativity and self-expression. Aim of MoMA Modern Kids products: Encourage greater awareness of modern and contemporary art and design by providing an enjoyable, interactive experience. Tap into kids' natural curiosity and eagerness to express their creativity. Encourage individuality - experience art in a personal and unique way. Offer innovation in product design, content, materials, packaging and presentation.